Myrtle Beach

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Myrtle Beach & the Grand Strand has seen many changes and much development over the years. Whether by man or by nature, the coastline & landscape has evolved continuously. 2nd Avenue Pier, however, has been a relatively unchanged fixture for nearly 75 years. And we plan to stay for at least another 75!

Built by Julian Scarborough & St. Julian Springs in 1936, 2nd Avenue Pier has brought enjoyment to millions over the years. The Lucas/Collins family has owned & operated the pier since the mid-60s, when tourism gained a greater role in the local economy. Maintaining a thriving business on the Carolina Coast hasn’t always been easy. 1954’s Hurricane Hazel took out the pier completely. The owners rebuilt & business continued to grow.

In 1981, Hurricane David damaged the pier ~ but it was the infamous Hurricane Hugo that took the pier out once again in 1989. Not to be discouraged, we rebuilt & have seen our business & the Grand Strand thrive ever since.

The pier represents many things to many people. A walkway to the ocean, a boulevard that brings us closer to nature and a place to relax. Coastal towns have always relied on piers as a means of exchange ~ a place to swap fish stories (exaggerated, of course), get the latest news on weather, or find out about the best places to eat & play.

Myrtle Beach has many attractions. The millions of visitors we receive each year has spurred on development all over the Grand Strand. Much of it is designed to get you to spend as much money as possible, to “sell” you a day of fun. Fortunately for us, the Atlantic Ocean doesn’t need a fancy sales pitch. And it won’t cost you a week’s salary to enjoy. So bring the kids, grab a fishing pole or a good book & be a part of the “real” Myrtle Beach. We can’t wait to see you!


Use the hashtag #2ndavepier on your Instagram photos to share them here on our website.

7AM - 9PM

8AM - 9PM


We are located on the Boardwalk at Second Avenue North and Ocean Blvd in Myrtle Beach, SC Map it

110 North Ocean Boulevard
Myrtle Beach, SC 29577

Phone 843.445.PIER (7437)